Quick Answer: Choose Samsung if you want the best price-to-panel ratio — the Odyssey OLED G8 (G81SF) uses the same QD-OLED panel class as ASUS’s flagship for $773.99-850, because Samsung Display manufactures the panel itself, and the Odyssey OLED G6 is the fastest OLED gaming monitor either brand sells at 500Hz. Choose ASUS for the wider lineup — the ProArt PA27JCV is a $799 5K creator display with no direct Samsung equivalent, and the brand spans budget (TUF), flagship gaming (ROG Swift) and creator (ProArt) lines Samsung’s Odyssey-first catalog doesn’t fully mirror. Samsung wins on value because it owns its own supply chain; ASUS wins on breadth and a couple of category firsts Samsung doesn’t chase.
Samsung and ASUS sit on opposite ends of the monitor supply chain. Samsung Display is one of the world’s two QD-OLED panel manufacturers — it builds the glass inside Alienware, LG, and ASUS’s own flagship OLED monitor, then puts the same panel class into its own Odyssey line for less money than anyone buying the panel wholesale. ASUS has no panel fab of its own: it shops between Samsung and LG Display depending on the model, then differentiates on firmware, cooling, and feature sets like Dolby Vision and USB-C docking. That supply-chain gap shapes almost everything below.
ASUS vs Samsung monitors at a glance
| Factor | ASUS | Samsung | Winner |
|---|---|---|---|
| OLED panel sourcing | Mixed — Samsung QD-OLED (PG27UCDM) + LG WOLED (PG27AQDP) | 100% self-supplied Samsung Display QD-OLED | Samsung (owns the fab) |
| Fastest OLED refresh | 480Hz (PG27AQDP, 1440p, LG panel) | 500Hz (Odyssey OLED G6, 1440p, Samsung panel) | Samsung |
| Flagship 4K OLED price | PG27UCDM, $1,099 | Odyssey OLED G8 (G81SF), $773.99-850 | Samsung |
| 5K creator panel | ProArt PA27JCV, $799 | None at that price (6K G80HS is $1,599.99) | ASUS |
| Budget gaming line | TUF Gaming VG27AQ3A, ~$209 | Odyssey G55C (VA, not OLED), ~$190-250 | Tie (different panel tech) |
| Smart/no-PC monitor | None dedicated | Smart Monitor M9, Tizen + Gaming Hub, built-in webcam | Samsung |
| OLED warranty | 3-year, burn-in inclusive | Standard warranty on most Odyssey OLEDs; 3-year on Smart Monitor M9 | ASUS (broader burn-in coverage) |
Where Samsung wins
Owning the panel means better prices. Samsung Display manufactures the QD-OLED panel inside the ASUS ROG Swift PG27UCDM, Alienware’s entire OLED lineup, and its own Odyssey OLED G8 — then Samsung sells the finished monitor for less than ASUS charges for a comparable panel class it had to buy wholesale. The Odyssey OLED G8 (G81SF) has dropped as low as $773.99 (per 9to5Toys, July 2026), a few hundred dollars under the PG27UCDM’s $1,099 list price.
The faster OLED refresh rate, period. The Odyssey OLED G6 (G60SF) was the world’s first 500Hz QD-OLED monitor at $999 — 20Hz ahead of ASUS’s fastest OLED, the 480Hz PG27AQDP, which uses an LG Display WOLED panel instead of Samsung’s own.
Samsung Odyssey OLED G8 (G81SF) — Best Samsung for Value
- 27-inch 4K QD-OLED at 240Hz, 166 PPI — same panel generation as ASUS's own flagship.
- OLED Safeguard+ pulsating heat pipe manages panel heat to reduce burn-in risk.
- Dropped to $773.99 in July 2026 per 9to5Toys — roughly $250-325 under ASUS's PG27UCDM.
if you’re outfitting more than one desk — it unlocks quantity discounts and tax-exempt purchasing on either brand.
Samsung Odyssey OLED G6 (G60SF) — Best Samsung for Speed
- 27-inch 1440p QD-OLED at 500Hz — the world's first 500Hz OLED monitor, per Tom's Hardware.
- 0.03ms response plus the 500Hz ceiling beats ASUS's 480Hz PG27AQDP by 20Hz.
- Matte coating, FreeSync Premium Pro, HDMI 2.1/DP 1.4 connectivity.
Where ASUS wins
A 5K creator panel Samsung doesn’t directly match. The ProArt PA27JCV matches the Apple Studio Display’s 5,120 x 2,880 resolution and 218 PPI for $799 — about half Apple’s price. Samsung’s closest answer, the 6K Odyssey G8 (G80HS), costs double at $1,599.99 and is still built and marketed as a gaming monitor first, not a dedicated creator panel.
Broader burn-in coverage. ASUS backs its ROG Swift OLED line with a 3-year warranty that explicitly includes burn-in. Samsung’s standard Odyssey OLED warranty terms are shorter on most models — only the Smart Monitor M9 gets a matching 3-year term — so ASUS buyers worried about static-content burn-in get a longer safety net on the gaming line specifically.
ASUS ProArt PA27JCV — Best ASUS for Creators
- 27-inch 5,120x2,880 (218 PPI) with 99% DCI-P3 and factory Delta E < 2 calibration.
- 96W USB-C charging; PCWorld calls it "hard to beat on value."
- No Samsung equivalent at this price — Samsung's nearest rival panel costs 2x as much.
ASUS ROG Swift OLED PG27UCDM — Best ASUS for 4K Gaming
- 27-inch 4K QD-OLED at 240Hz on Samsung's own panel — ~166 PPI, per TFTCentral.
- Dolby Vision support (rare on PC monitors) plus a 90W USB-C hub Samsung's Odyssey line lacks.
- Costs more than Samsung's comparable G81SF, but adds features Samsung's panel-first pricing skips.
Which should you buy?
- You want the best price for QD-OLED → Samsung. The Odyssey OLED G8’s $773.99-850 street price beats ASUS’s comparable PG27UCDM by hundreds — see our best Samsung monitor rankings.
- You want the single fastest OLED refresh rate → Samsung. The 500Hz Odyssey OLED G6 edges out ASUS’s 480Hz ceiling, even though both are genuine category firsts.
- You do 5K creator or Mac-adjacent work → ASUS. The ProArt PA27JCV has no Samsung equivalent at anywhere near $799 — full lineup in our best ASUS monitor guide.
- You want Dolby Vision or a USB-C docking hub on your OLED → ASUS. The PG27UCDM bundles both; Samsung’s Odyssey OLED line skips them to hit its lower price point.
- You want a no-PC smart display → Samsung. The Smart Monitor M9 streams apps and video-calls with zero computer attached — ASUS has nothing like it.
- You’re still deciding between panel types first → read the primer. Our QD-OLED vs WOLED comparison explains the panel-tech split that separates ASUS’s own two OLED gaming monitors, let alone the two brands.
ASUS vs Samsung by the numbers
- $773.99 vs $1,099. Samsung’s Odyssey OLED G8 (G81SF) street price versus ASUS’s ROG Swift PG27UCDM list price — both built on closely related Samsung QD-OLED panel technology, per each brand’s own published specs and 9to5Toys’ July 2026 price tracking.
- 500Hz vs 480Hz. Samsung’s Odyssey OLED G6 edges out ASUS’s ROG Swift PG27AQDP by 20Hz — the current ceiling for 1440p OLED gaming monitors from either brand.
- $799 vs $1,599.99. The price gap between ASUS’s 5K ProArt PA27JCV and Samsung’s nearest rival, the 6K Odyssey G8 (G80HS) — a 2x premium for Samsung’s extra resolution and gaming-first feature set.
- One panel supplier vs two. Samsung’s entire Odyssey OLED lineup runs on Samsung Display panels it manufactures itself; ASUS splits its two current OLED gaming monitors between Samsung QD-OLED (PG27UCDM) and LG WOLED (PG27AQDP), per Igor’s Lab’s panel teardown reporting.
- 3-year vs standard. ASUS’s ROG Swift OLED warranty explicitly includes burn-in for 3 years; most Samsung Odyssey OLEDs carry Samsung’s standard warranty term, with the 3-year burn-in commitment reserved for the Smart Monitor M9.
The bottom line
Samsung’s advantage comes down to owning the fab: when you buy an Odyssey OLED, you’re paying Samsung’s own manufacturing cost structure, not a markup on a panel it had to buy from someone else — which is exactly why the Odyssey OLED G8 undercuts ASUS’s closest equivalent by hundreds, and why the Odyssey OLED G6 holds the outright OLED refresh-rate record at 500Hz. ASUS answers back with breadth Samsung doesn’t fully cover — the ProArt PA27JCV’s 5K creator panel has no real Samsung rival at that price, and the ROG Swift PG27UCDM bundles Dolby Vision and USB-C docking Samsung’s Odyssey line skips. Buy Samsung for the best OLED value and the fastest refresh rate on the market; buy ASUS for creator-specific hardware and features Samsung’s panel-first pricing doesn’t include.