Quick Answer: Choose LG if you want the best price on 480Hz OLED — the UltraGear 27GX790A has sold for $547.54, even though ASUS’s PG27AQDP uses an LG Display WOLED panel from the same generation and still lists for $1,099. LG also ships two formats ASUS doesn’t touch: the dual-mode 32GS95UE (4K 240Hz that flips to 1080p 480Hz) and the vertical DualUp 28MQ780. Choose ASUS for the extremes LG skips — the $799 ProArt PA27JCV 5K creator panel has no real LG rival, and the $209 TUF VG27AQ3A undercuts LG’s budget 27GP83B-B on both price and refresh rate. LG wins on OLED value because it owns the panel fab; ASUS wins by covering niches LG’s UltraGear-first catalog doesn’t chase.
LG Display is one of only two companies that manufacture OLED monitor panels at scale, and ASUS is one of its customers. Two of ASUS’s three current OLED gaming monitors — the PG27AQDP and the PG34WCDM — run on LG-made WOLED glass, while only the flagship PG27UCDM switches to a Samsung QD-OLED panel instead. LG, by contrast, builds every UltraGear OLED itself. That’s the same panel-ownership gap that shapes the ASUS-vs-Samsung matchup, except here it’s LG sitting on the fab side of the table.
ASUS vs LG monitors at a glance
| Factor | ASUS | LG | Winner |
|---|---|---|---|
| OLED panel sourcing | Mixed — LG WOLED (PG27AQDP, PG34WCDM) + Samsung QD-OLED (PG27UCDM) | 100% self-supplied LG Display WOLED | LG (owns the fab) |
| 480Hz 1440p OLED price | PG27AQDP, list $1,099, street ~$699 | 27GX790A, list $999.99, sale low $547.54 | LG |
| 4K OLED flagship | PG27UCDM, 27" 240Hz, ~166 PPI, $1,099 | 32GS95UE, 32" 240Hz + 1080p 480Hz Dual-Mode, ~$997 | Tie (ASUS denser pixels, LG cheaper + 2-in-1) |
| 5K creator panel | ProArt PA27JCV, $799 | None at that resolution (40WP95C is a $1,596.99-1,799.99 ultrawide) | ASUS |
| Budget gaming line | TUF VG27AQ3A, 1440p 180Hz, ~$209 | UltraGear 27GP83B-B, 1440p 165Hz, $249-280 | ASUS (cheaper and faster) |
| Vertical/unconventional format | None | DualUp 28MQ780, 16:18 SDQHD, $505-699 | LG |
| Ultrawide gaming | PG34WCDM, 34" 240Hz curved, ~$899-1,100 | 45GX950A, 45" 5K2K 165Hz curved, $1,999.99 | Different use case (ASUS faster/cheaper, LG bigger/sharper) |
Where LG wins
Owning the panel fab means a better deal on the same technology. LG Display manufactures the WOLED panel inside ASUS’s own ROG Swift PG27AQDP — and then LG sells a monitor built on that same panel generation, the UltraGear 27GX790A, for less than ASUS charges to buy it wholesale. The 27GX790A lists at $999.99 and dropped to an all-time-low $547.54 in late July 2026, per 9to5Toys, while ASUS’s PG27AQDP lists higher at $1,099 and streets around $699 per camelcamelcamel.
Two formats ASUS doesn’t make at all. The 32GS95UE’s Dual-Mode button turns one 4K 240Hz panel into a 1080p 480Hz esports screen — PC Gamer says it “blows every existing 32-inch 4K gaming monitor based on Samsung’s QD-OLED panel tech into last month.” And the DualUp 28MQ780 is a 16:18 vertical panel equal to two 21.5-inch QHD screens stacked — a format nobody else, ASUS included, currently ships.
LG UltraGear 27GX790A — Best LG for Value
- 27-inch 1440p WOLED at 480Hz — the fastest refresh of the current OLED generation.
- 0.03ms response, DisplayPort 2.1, dual HDMI 2.1, 98.5% DCI-P3, per LG and PCWorld.
- Hit an all-time-low $547.54 in July 2026 per 9to5Toys — hundreds under ASUS's PG27AQDP.
LG DualUp 28MQ780 — Best LG for a Format ASUS Doesn't Make
- 27.6-inch vertical panel at 2,560 x 2,880 (SDQHD) — two 21.5-inch QHD screens stacked, per LG.
- Nano IPS with 98% DCI-P3 and HDR10; built for coders, editors and document-heavy work.
- USB-C with 90W power delivery plus the Ergo clamp stand included in the box.
Where ASUS wins
A 5K creator panel LG doesn’t really compete with. The ProArt PA27JCV matches the Apple Studio Display’s 5,120 x 2,880 resolution and 218 PPI for $799. LG’s nearest panel at that pixel density is the 40-inch 40WP95C ultrawide at $1,596.99-1,799.99 — a different 21:9 format at roughly double the price, built for wide-desk productivity rather than retina-class 27-inch color work.
A cheaper, faster budget tier. ASUS’s TUF Gaming VG27AQ3A runs 1440p at 180Hz for around $209. LG’s budget equivalent, the UltraGear 27GP83B-B, runs the same 1440p resolution at a slower 165Hz for $249-280 — ASUS beats it on both price and refresh rate at the entry level.
ASUS ProArt PA27JCV — Best ASUS for Creators
- 27-inch 5,120x2,880 (218 PPI) with 99% DCI-P3 and factory Delta E < 2 calibration.
- 96W USB-C charging; PCWorld calls it "hard to beat on value."
- LG's closest panel by resolution is a 40-inch ultrawide at double the price.
ASUS TUF Gaming VG27AQ3A — Best ASUS for Budget
- 27-inch 1440p Fast IPS at 180Hz with 1ms response and Extreme Low Motion Blur Sync.
- 130% sRGB, FreeSync Premium, G-Sync compatible, built-in speakers.
- Beats LG's 27GP83B-B ($249-280, 165Hz) on both price and refresh rate.
Which should you buy?
- You want the cheapest 480Hz OLED → LG. The 27GX790A’s $547.54 sale price beats what ASUS charges for a monitor built on the same panel class — see the full lineup in our best LG monitor guide.
- You want the single best 4K-to-1080p flexibility play → LG. The 32GS95UE’s Dual-Mode switch replaces two monitors with one; ASUS has nothing like it.
- You do 5K creator or Mac-adjacent work → ASUS. The ProArt PA27JCV has no real LG rival at anywhere near $799 — full lineup in our best ASUS monitor guide.
- You want the cheapest decent budget gaming monitor → ASUS. The $209 TUF VG27AQ3A beats LG’s 27GP83B-B on price and refresh rate at the entry level.
- You need a vertical, document-heavy screen → LG. The DualUp 28MQ780’s 16:18 format has no ASUS equivalent, period.
- You’re still deciding between panel types first → read the primer. Our QD-OLED vs WOLED comparison explains why ASUS splits its own OLED lineup between Samsung and LG panels in the first place.
ASUS vs LG by the numbers
- $547.54 vs $1,099. LG’s UltraGear 27GX790A all-time-low sale price versus ASUS’s PG27AQDP list price — both built on LG Display WOLED panel technology of the same generation, per 9to5Toys (July 2026) and each brand’s own published specs.
- 2 of 3. The number of ASUS’s current OLED gaming monitors (PG27AQDP, PG34WCDM) built on LG Display panels rather than ASUS’s own supply — only the flagship PG27UCDM uses a Samsung QD-OLED panel instead, per each model’s published panel specifications.
- $799 vs $1,596.99-1,799.99. The price gap between ASUS’s 27-inch 5K ProArt PA27JCV and LG’s nearest panel by resolution, the 40-inch 40WP95C ultrawide — a different format at roughly double the price.
- 180Hz vs 165Hz, $209 vs $249-280. ASUS’s TUF VG27AQ3A beats LG’s UltraGear 27GP83B-B on both refresh rate and price at the budget tier, per each brand’s current listed specs.
- One panel supplier vs two. LG’s entire UltraGear OLED lineup runs on LG Display panels it manufactures itself; ASUS splits its three current OLED gaming monitors between LG WOLED (PG27AQDP, PG34WCDM) and Samsung QD-OLED (PG27UCDM).
The bottom line
LG’s advantage comes down to the same supply-chain logic that favors Samsung elsewhere in this category: when you buy an LG UltraGear OLED, you’re paying LG’s own manufacturing cost, not a markup on a panel ASUS had to buy from LG first — which is exactly why the UltraGear 27GX790A undercuts ASUS’s comparable PG27AQDP by hundreds, and why the 32GS95UE and DualUp 28MQ780 cover formats ASUS doesn’t touch at all. ASUS answers back with range LG’s UltraGear-first catalog doesn’t chase — the ProArt PA27JCV’s 5K creator panel has no real LG rival at that price, and the TUF VG27AQ3A beats LG’s own budget pick on both price and refresh rate. Buy LG for OLED value and formats nobody else makes; buy ASUS for creator-grade 5K and a sharper budget deal.